阿維塔與華為風險共擔一起負責，延期交付最高補償1.5萬！

  買過傳統豪華車的朋友早就習慣了需要預定。如今越是智能化高的車型交付周期就越長，很多人確實沒想到。以阿維塔12為例，臨近春節隨著訂單量提升，壓力現在都給到了阿維塔12的產能。對阿維塔來說最大的痛點就在於交付周期。近日，阿維塔科技副總裁、首席營銷官CMO李鵬程與華為智能汽車解決方案BU Marketing部首席營銷官王凱通過做客“悅談悅有”主題直播間與阿維塔的粉絲進行在線溝通。除了解釋為什麼一些訂單延期交付之外，最核心的是給準車主在交付方面給了三顆定心丸。    

  在溝通會上，阿維塔的副總裁李鵬程表示目前熱銷車型的交付延期是整個行業普遍現象，大多數熱門車型都在不同程度上面臨交付難的挑戰，車企及供應商需要共同克服和解決。所以一個車企解決產能的效率也體現了車企的實力。自上市以來阿維塔12定位蔚來智能豪華轎車，上市一月內交出大定突破2萬 的銷量的好成績，直接躋身高端純電市場前三甲。熱銷程度當然遠超生產預期，尤其一些關鍵零部件上，對於供應商來說也面臨巨大挑戰。目前，阿維塔已經與長安母公司、華為和寧德時代聯合起來，利用三方資源協助供應商加速生產備貨。截至目前阿維塔12已經交付超過5000臺，盡管平均延期在兩周左右，但已經按照承諾周期開始交付即日起下定的用戶。    

   目前華為系新車基本上都是供不應求，阿維塔12也不例外。以前車企卷售前售後，現在售中更要卷。阿維塔的提車補貼包含每人每天可獲得200元的延期補貼，最高可達15000元。這一政策因人而異，對於一些急需車輛的人來說，或許200元是個心裡安慰，但對於那些不急著使用車輛的人來說，這每天200元可能顯得車企更有人情味。其次，1月26號以後提車的用戶，還可獲贈6個月的ADS高階包。第三，春節期間提車受到影響的用戶，將獲贈價值1350元的春節禮包。這麼一看阿維塔12的延期補償相對於智界和問界來說更為優厚。

  2024年的新能源車市場必將走向兩極分化，要麼壓低價格換銷量，要麼主打高端智能體驗贏得用戶。很多人都想在新年給自己安排一份大禮，阿維塔12主打高端智能成為很多人購車首選。從銷量榜單上可以看到，阿維塔12在12月的銷量達到了1820臺，周銷量432臺已經是國產高端純電轎車三強。在手機市場，目前隻有華為的保值率持續領先。所以我認為，阿維塔12實際上是一款理財產品，在交付延期補貼方面也刷新了行業的標桿。阿維塔準車主直呼買到就是賺到，更有朋友跟我說當時下定阿維塔12好了，現在下單還來得及麼？    

  一臺車是否豪華取決於成交均價，傳統豪華車奔馳寶馬奧迪的成交均價在30萬左右。阿維塔12用戶成交均價達32.7萬，智能豪華定位深入人心，正式打入豪華車大本營。雖然高端純電轎車競爭如此激烈，為啥隻有阿維塔12如此搶手？我認為智能汽車比的就是設計和智能，而阿維塔12未來感的外觀和內飾設計非常能打。本月，阿維塔12將開放ADS 2.0高階智駕包首批用戶搶先體驗，新版本將實現40餘項功能升級，其中將新增不依賴高精地圖的City NCA城區智駕領航輔助，RPA遙控泊車輔助功能、AVP代客泊車輔助，智慧尋車等功能也是行業領先。    

  這次阿維塔與華為BU的高層領導聯合直播體現了雙方對於交付問題的高度重視。同時阿維塔的副總裁承諾了後續提車的具體交付時間。在輿論方面，之前有自媒體對於朱總炮轟於大嘴的解讀使得人們對長安和華為的合作產生了疑慮。華為車BU部CMO王凱分享道：華為與阿維塔的合作屬於風險共擔，利益共享，所以華為也將不遺餘力地支持阿維塔加快推進交付。通過這次直播，雙方向公眾傳達了風險共擔、一起負責的合作態度，為外界提供了對於阿維塔品牌更堅定的信心。盡管不一定能滿足所有人的預期，但阿維塔通過提供這樣的補貼力度，能讓消費者感受到自己的利益被尊重。同時也給所有車企帶了個好頭。

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255, .8);--weui-LINK: #7d90a9;--weui-TEXTGREEN: #259c5c;--weui-FG: #fff;--weui-BG: #000;--weui-TAG-TEXT-RED: rgba(250, 81, 81, .6);--weui-TAG-BACKGROUND-RED: rgba(250, 81, 81, .1);--weui-TAG-TEXT-ORANGE: rgba(250, 157, 59, .6);--weui-TAG-BACKGROUND-ORANGE: rgba(250, 157, 59, .1);--weui-TAG-TEXT-GREEN: rgba(6, 174, 86, .6);--weui-TAG-BACKGROUND-GREEN: rgba(6, 174, 86, .1);--weui-TAG-TEXT-BLUE: rgba(16, 174, 255, .6);--weui-TAG-BACKGROUND-BLUE: rgba(16, 174, 255, .1);--weui-TAG-TEXT-BLACK: rgba(255, 255, 255, .5);--weui-TAG-BACKGROUND-BLACK: rgba(255, 255, 255, .05)}}@media screen and (min-width:1024px) and (prefers-color-scheme:nodark){body:not(.pages_skin_pc) .wx-root:not([data-weui-theme=light]),body:not(.pages_skin_pc) body:not([data-weui-theme=light]){--weui-BG-0: #111;--weui-BG-1: #1e1e1e;--weui-BG-2: #191919;--weui-BG-3: #202020;--weui-BG-4: #404040;--weui-BG-5: #2c2c2c;--weui-FG-0: rgba(255, 255, 255, .8);--weui-FG-HALF: rgba(255, 255, 255, .6);--weui-FG-1: rgba(255, 255, 255, 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